***Major search engines have sponsored results which mean that companies pay to be in this category. Companies have a budget of what they request and this budget is split daily. If the company maxes out their daily budget, then their business is no longer advertised during that day until the next business day.
Ex- Company pays Google $500/month to advertise in the sponsored results section. This means $18/daily. If one click costs $1, then after 18 clicks, company maxed out their daily budget. After 18 clicks, this company will no longer be advertised for that day until the next business day.
*** Using sponsored results as an advertisement campaign is not an effective way to advertise since:
- the company will no longer be advertised if the daily budget is maxed out
- company is paying for a click which they shouldn’t
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